With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio. But iHeart is more than just an AM/FM giant. They also own Premiere Networks, and produce concerts and award shows with the music industry’s hottest artists.
Starting out as Clear Channel Communications, they began purchasing radio stations in 1972. Government restrictions on that kept media companies from owning more than two stations in a market limited growth until 1992. But once the restrictions were lifted, Clear Channel purchased hundreds of stations and grew into the radio giant it is today.
Some of the nation’s most popular radio stations like Z-100 in New York, KIIS-FM in Los Angeles, and K-IOI in San Francisco fall under the iHeart umbrella. Their stations employ some of radio’s most recognizable voices, including Elvis Duran and Ryan Seacrest. The huge listenership to these stations coupled with the influence of their hosts can deliver marketing success to virtually any radio advertiser. They’re just two of the reasons companies and brands turn to iHeart.
The events that iHeart produces are wildly popular, providing added value opportunities to advertisers looking to tie their name to viral sensations and buzzworthy industry events. There’s the iHeartRadio Music Fest, iHeartCountry Awards, and perhaps the most popular of all, the iHeartRadio Jingle Ball. Each of these events connects with millions of Americans and brings major artists of multiple genres together for unforgettable nights of music and entertainment. Collaborations between artists like Eminem and Elton John instantly go viral and engage huge audiences. iHeart’s multi-platform marketing universe lends a broad palette of options to its advertisers.
But perhaps the most appealing asset of iHeartMedia is the iHeartRadio app. The app offers registered users the ability to listen to their favorite AM/FM stations anywhere they go via their mobile device, even if the station is not affiliated with iHeart. Through data the listeners give when they sign up for an account, iHeart can build out digitally targeted campaigns to reach key demographics vital to your specific campaign.
There are many ways to advertise through iHeartMedia. Targeted messages can be delivered to station clusters by geography, demographics or format. There’s network programming, syndicated spoken word and music programming, local event sponsorships, brand ambassadors and endorsements, and social media. All of these tools can be leveraged by advertisers to build strong campaigns, beyond a foundational AM/FM focus.
Is your brand looking to advertise on radio? iHeartMedia may be the solution provider you’re looking for. Drop us a line and let’s get planning!
Nick Menakis is a passionate marketer at The Radio Agency, a national advertising agency 100% focused on creating and managing sound advertising campaigns through the medium of radio. You can reach Nick at (610) 892-7300 x113.