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Mark Levin Archives | The Radio Agency | www.radiodirect.com

Mark Levin

September 21, 2023

IMPOSSIBLY SOUND TARGETING

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
August 3, 2021

Radio’s Top Talkers in 2021 and How to Make Them Sell Your Brand

Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
June 4, 2019

Radio’s Top Talkers for 2019

May 3, 2016

RADIO’S TOP TALKERS

Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.”  With only 100 […]