AM/FM

July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 31, 2015

Think Rock is Dead? Think Again.

Gene Simmons was recently quoted as saying “Rock is Dead” and as you can imagine, it’s caused quite a bit of controversy in the Hard Rock/Heavy […]
November 25, 2014

Here Comes Your Uber.  It’s Playing Your Spotify.

As of Friday, November 21st in select cities, Spotify Premium users are now able to stream their favorite playlists in enabled Uber cars, giving its radio […]
November 18, 2014

Love It or Hate It, Christmas Radio is Coming

Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
October 7, 2014

242,000,000 Creatures of Habit

I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]
September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia?  Great radio buys.  Trenton, NJ?  The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]