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August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
June 18, 2020
Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
March 10, 2020
As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects. The oldest, AM/FM, is still the most popular […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
October 3, 2018
It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
December 30, 2014
While our writers enjoy the holiday week off, we thought we’d share some interesting, historical and nonsensical Fun Facts about our favorite sound entertainment and advertising […]
October 7, 2014
I’m willing to bet that you know exactly where you’ll be at 7:45 tomorrow morning. What you’ll be doing. And, if you’re listening to the radio, […]