- CALL US:
- (800) 969 2636
The Radio Agency
- All
- Account Services
- Advertising Campaigns
- Arbitron
- Client FAQ Series
- Creative
- Digital
- Direct Response Radio
- Homepage
- In The News
- Listener Experience
- Media Buying
- Media Buying and Planning
- Media Planning
- Mobile
- New Media
- Platforms
- Programming
- Promotions
- Radio Advertising
- Radio Branding
- Radio Direct Response
- Streaming
- The Radio Agency
- The Radio Agency Capabilities
- TRA’s Tuned Into
- Uncategorized
- What's New?
- What's New?
September 21, 2023
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
For startups looking to kickstart their brand awareness and credibility, podcasts offer a unique and effective platform to reach and engage with their target audience. Here’s why:
August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
June 18, 2020
Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
March 10, 2020
As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects. The oldest, AM/FM, is still the most popular […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
October 3, 2018
It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]