Listener Experience

August 3, 2021

Radio’s Top Talkers in 2021 and How to Make Them Sell Your Brand

Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening.  According to a new Edison Research survey: […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
May 30, 2017

2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
December 6, 2016

Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]