Radio Advertising

September 21, 2023

IMPOSSIBLY SOUND TARGETING

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
August 3, 2021

Radio’s Top Talkers in 2021 and How to Make Them Sell Your Brand

Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021

American Consumers Ready to Spend Post-COVID

Americans can’t wait to get back to life before Covid.  And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]