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September 21, 2023
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021
Americans can’t wait to get back to life before Covid. And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
July 21, 2019
Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes. In radio advertising, the reasons behind a radio […]
September 26, 2017
With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio. But iHeart […]
September 30, 2014
Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
May 20, 2014
We hear it all at The Radio Agency. Countless questions from clients and prospects, many of them very similar in nature. So we’ve assembled 10 quick […]
May 5, 2014
Wouldn’t it be great if every advertising dollar you spend tomorrow could generate 20% more revenue than it does today? I can’t think of a single […]