Radio Advertising

August 3, 2021

Radio’s Top Talkers in 2021 and How to Make Them Sell Your Brand

Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
April 27, 2021

American Consumers Ready to Spend Post-COVID

Americans can’t wait to get back to life before Covid.  And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
September 30, 2014

Drive the Future

Did you know that the US is home to the largest passenger vehicle market of any country in the world? A study by the US Bureau […]
February 18, 2014

Copy Smart or Break the Mold. Avoid Middle Ground Mediocrity.

I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014.  Not “bad” radio advertising, […]