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Barbra Tabnick, Author at The Radio Agency | www.radiodirect.com

Barbra Tabnick

March 10, 2020

Supercharging Podcast Sponsorship Copy

As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects.   The oldest, AM/FM, is still the most popular […]
April 10, 2019

What is Radio?

It used to be, our agency’s name was spot on.  THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
January 20, 2015

TV is the New Radio

Whenever the family is home, I can count on a TV being on in multiple rooms.  And yet, no one is watching. As I wander from […]
September 23, 2014

Local Market Radio –BIG Picture Planning

  Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]