Baby Boomer

September 24, 2019

Radio Advertising’s Golden Opportunity

By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt.  More and more women are […]
August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]