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Streaming Archives | The Radio Agency | www.radiodirect.com

Streaming

September 21, 2023

IMPOSSIBLY SOUND TARGETING

Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
June 23, 2015

A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during […]
February 17, 2015

Listening Habits of a Media Buyer

Ever wonder about the listening habits of a media professional – the person who decides where to best place a brand’s marketing dollars?  Wonder no more, […]
January 27, 2015

TEENS’ AUDIO STREAMING TOPS AM/FM

A new study by Edison Research shows that American Teens now spend more time with streaming audio services like Pandora and Spotify than they do with […]
January 20, 2015

TV is the New Radio

Whenever the family is home, I can count on a TV being on in multiple rooms.  And yet, no one is watching. As I wander from […]
October 28, 2014

Deezer is Coming. 

Ask any audiophile and they’ll tell you the tragedy of digital audio is that the glorious spectrum of sound is compressed to fit in a small […]
October 21, 2014

THE CAR IS THE INFORMATION SUPERHIGHWAY

We thank our friends at Nielsen for granting us permission to reprint this informative article on how technology on wheels is reshaping how we connect to […]
September 9, 2014

Skipping Past Commercials

You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]