You may have paid for five million TV advertising impressions, but you certainly didn’t get them. With over 700,000 sources listed from a Google search for […]
In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]
Midnight – The start of a new day. Nearly everyone will listen to the radio today. AM/FM. SiriusXM Satellite. Online Streaming. Mobile. They’ll plug their cell […]
Today, I thought I’d do something a little different and step off of my financial podium. Radio, like every business sector, has its own proprietary collection […]
Will AM/FM radio vanish from car dashboards anytime soon? A recent announcement to that effect whipped the broadcasting industry into a frenzy, raising concerns – and […]