The Radio Agency Capabilities

July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
September 20, 2018

WHY RADIO RATINGS ARE ESSENTIAL TO PLACING SMART RADIO BUYS

You wouldn’t buy a new car without reviewing the specs to learn how well it will perform.  Nor would you try to match a shirt-and-tie combination […]
March 15, 2016

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
September 1, 2015

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
May 26, 2015

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]