Copywriting

September 1, 2015

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
February 18, 2014

Copy Smart or Break the Mold. Avoid Middle Ground Mediocrity.

I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014.  Not “bad” radio advertising, […]