Blog

April 27, 2021

American Consumers Ready to Spend Post-COVID

Americans can’t wait to get back to life before Covid.  And that includes spending a sizeable chunk of all that money they haven’t been spending. A […]
June 18, 2020

The Coming Sports Apocalypse

Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
March 10, 2020

Supercharging Podcast Sponsorship Copy

As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects.   The oldest, AM/FM, is still the most popular […]
January 14, 2020

Before You Write A Radio Commercial….

That crazy idea you just had for a radio commercial made you laugh out loud.  It’ll drive your rivals crazy that they didn’t think of it […]
October 23, 2019

Rush Limbaugh Gets Radio Intimate

On a recent episode of The Rush Limbaugh Show, America’s most listened to radio program, a listener in Oklahoma offered advice to the popular talk host.  […]
September 24, 2019

Radio Advertising’s Golden Opportunity

By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt.  More and more women are […]
August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
June 25, 2019

What Does A Radio Advertising Campaign Cost?

Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]