Powerful, Personal Connection
Podcasts are the fastest-growing, audio entertainment platform in America. Over 116 million Americans listen to podcasts every month. That’s a 38% increase over the past three years.
Podcast listeners are typically more attentive than conventional radio listeners because they choose to download and listen to specific podcast content, rather than just stumbling across whatever might happen to be on the radio. Podcast listeners also have a powerful connection with the podcast hosts who read your advertising message.
Over 80 million Americans listen to podcasts every week, averaging eight podcasts weekly. These listeners have higher household incomes and higher education levels than the average American.
Research shows that 3 out of 4 podcast listeners tune in to learn new things. Pairing that inquisitive mindset with the persuasive power of celebrity hosts and experts gives you compelling reason to apportion a slice of every marketing budget for podcasts.
Infinite Choices Simplified
With over 850,000 active titles and more than 30,000,000 episodes to choose from, finding the right cluster of podcasts to market your brand can be a daunting challenge. The Radio Agency can simplify that process and can present you with choices that match your brand with the right audience.