Radio Advertising

June 18, 2020

The Coming Sports Apocalypse

Sports has never witnessed anything like September 2020. If all goes as planned, NFL Football will be playing regular season games at the same time as […]
March 10, 2020

Supercharging Podcast Sponsorship Copy

As an audio-only advertising agency, we use four, distinct audio platforms to reach our clients’ customers and prospects.   The oldest, AM/FM, is still the most popular […]
September 24, 2019

Radio Advertising’s Golden Opportunity

By: Gina Messick Today’s college graduates are trending to delay retirement until the age of 75, due largely to college debt.  More and more women are […]
October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]