- CALL US:
- (800) 969 2636
Radio Advertising
- All
- Account Services
- Advertising Campaigns
- Arbitron
- Client FAQ Series
- Creative
- Digital
- Direct Response Radio
- Homepage
- In The News
- Listener Experience
- Media Buying
- Media Buying and Planning
- Media Planning
- Mobile
- New Media
- Platforms
- Programming
- Promotions
- Radio Advertising
- Radio Branding
- Radio Direct Response
- Streaming
- The Radio Agency
- The Radio Agency Capabilities
- TRA’s Tuned Into
- Uncategorized
- What's New?
- What's New?
September 26, 2017
With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio. But iHeart […]
August 9, 2016
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
July 5, 2016
There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
July 21, 2015
We contacted sales managers at radio stations all across America and asked for their secret weapons. We asked, “What’s the one marketing tool that advertisers on […]
July 4, 2015
Don’t panic. Don’t jump. Don’t freak out because the phones aren’t ringing, because your website didn’t blow up or that your friends haven’t stopped to tell […]
March 10, 2015
I’m an agreeable guy; positive and upbeat by nature. But sometimes, bad radio ad copy and foolish mistakes make my blood pressure rise like an hour […]
February 24, 2015
A gallon of milk is a gallon of milk. Aside from the few pennies’ difference between competing supermarkets, the daily and weekly prices don’t fluctuate all […]