In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]
Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]
Janie fell asleep listening to Love Songs on her favorite radio station. She awoke to hear “Vinnie and The Coach,” grumbling about the local ball club’s […]
Thousands of happy radio advertisers have thousands of stories of how well radio advertising works for their brand. Most cite the sound fundamentals of AM/FM, rather […]
The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]
Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The […]