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September 21, 2023
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
August 3, 2021
Talkers Magazine has announced its 2021 “Heavy Hundred” list of America’s most influential radio talk show personalities.
May 30, 2017
Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
May 3, 2016
Talkers Magazine has released its list of the Top 100 most important radio talk show hosts in America, known as The Heavy Hundred.” With only 100 […]
April 8, 2014
As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]