Toni Anastasia, Author at The Radio Agency

May 13, 2014

Published by Toni Anastasia at May 13, 2014

What if Radio and Direct Mail Had a Baby?

Congratulations! It’s a healthy, happy ROI! We know that radio can capture a consumers attention while at work at their desk listening to Slacker, iHeart or […]

April 8, 2014

Published by Toni Anastasia at April 8, 2014

Savage Competition For Hannity

As two of America’s top conservative radio talk show hosts duke it out over the airwaves, we advertising types watch and wait for the final round […]

December 17, 2013

Published by Toni Anastasia at December 17, 2013

Bet on Brain Power

Mindshare; a media agency services provider, Neurensics; a neuromarketing company and a Dutch CHR-formatted radio station have just released a new study which details how commercial […]

October 1, 2013

Published by Toni Anastasia at October 1, 2013

Radio Cash Cow Connects to the Community and Creates a National Buzz!

Oregon Safeway and Walmart shoppers got more than what was on their grocery lists when $100 bills mysteriously appeared, stashed in egg cartons, cookie boxes and […]

August 27, 2013

Published by Toni Anastasia at August 27, 2013

Radio Remains Reliable

Tune in. Turn on. Click it. Or Tap the Touch Screen. Radio Remains Reliable Radio’s need to evolve with technology has created an endless buffet of audio […]

August 13, 2013

Published by Toni Anastasia at August 13, 2013

Dashboard Audio Conference Parks in Detroit

Growing up in suburban Philadelphia, I was fortunate enough to have a Dad who loved all types of music from Big Band and Country to Emerson […]

July 9, 2013

Published by Toni Anastasia at July 9, 2013

Black Talk Radio On The Rise

The days of talk radio dominating the general market for white male listeners is beginning to fade to black, literally. Black talk radio is on the […]

August 23, 2012

Published by Toni Anastasia at August 23, 2012

Advertising To The Modern Family

A recent infographic from AdWeek on advertising to “modern” families got our creative juices flowing about the correct way to reach this growing segment of our […]

August 2, 2012

Published by Toni Anastasia at August 2, 2012

Curation and Customization Drives Revenue and Growth

A recent article featured in Inside Radio tells the story of a station in Minnesota that launched one of broadcast radio’s first personalizable streams. Dubbed a […]