Pandora

November 20, 2018

INGRAHAM’S DEPARTURE FROM AM/FM SHOWS RADIO’S STRENGTH

Citing too much work and not enough hours in the day, conservative talker Laura Ingraham has announced she will end her daily, three-hour radio talk show […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
July 5, 2016

Advertising on Pandora

There are four radio platforms to consider when planning an effective media buy: AM/FM (terrestrial), SiriusXM (satellite), Streaming (web-based services like Pandora) and Podcasts (on demand […]
June 23, 2015

A 20-SOMETHING VIEW OF RADIO

Hello world! My name is Jordan and I’m a rising college senior interning this summer at The Radio Agency. As someone who has grown up during […]
May 26, 2015

All Roads Lead to Radio

Many still view radio advertising as an all or nothing proposition. They can’t figure out how to make it fit all their unique needs. Here’s a […]
November 11, 2014

Avoiding First-Time Advertiser Mistakes

In any form of advertising, it’s easy for first-timers to make mistakes. Audio advertising is no exception. But now more than ever, with so many new […]
March 25, 2014

The Curse of the Big City Shadow

New York City and Philadelphia?  Great radio buys.  Trenton, NJ?  The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]