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June 25, 2019

What Does A Radio Advertising Campaign Cost?

Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
June 4, 2019

Radio’s Top Talkers for 2019

May 10, 2019

25 Creative Radio Copy Ideas

In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
November 21, 2016

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
April 19, 2016

Who ARE YOU?   (it Depends whom you ask.)

These are two WordClouds from YouGov depicting how Democratic (blue) primary voters and Republican (red) primary voters would describe Hillary Clinton in one word.  Same woman, […]
February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]