In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed and remembered. This year, we’re going one better with “25 Creative Radio Copy Ideas.”
The idea here is to give you fresh perspective from which to tell your story. An unexpected viewpoint. An impossible-but-entertaining testimonial. An engaging way to present a core product benefit can cut through the clutter and turn a prospective buyer into a long-term customer.
Even if you never produce these commercials, take time to write about your brand from two or three of these perspectives just to experience how someone else sees and articulates the value of your brand.
Try scripting a radio commercial from the perspective of…
A chatty Uber driver
The eye doctor who helps you see things clearly
A no-nonsense drill sergeant
Your shoes, which have a clear direction they’d like to point you
A ghost who haunts you with the horrors of not choosing your brand
Your mother, using every trick in the book to generate a sale
An interview with the winning home run hitter who can only rave about your brand
The world’s worst con man
An Oscar-winning actor who works your brand into their speech
An out-of-breath marathon runner
That guy/gal who wouldn’t date you in high school, but now wants you because you use this product
A pack of smart-alecky squirrels on the sidewalk
Your whiny neighbor who’s jealous of every smart thing that you do
A star-struck Superfan of your brand
Participants at The Lincoln/Douglass debate
The cool guy at school who sees you’ve got something hot here
A pop star, explaining his/her new song about your brand
A talking tax refund check
The cop who just pulled you over
A talking dog, proving once again why he’s man’s best friend
The voice of the Internet
An adorable six-year old telling you what they learned at school today
Still stuck? Call us and we’ll brainstorm another dozen alternatives!
CEO & Creative Director of The Radio Agency, a national advertising agency 100% focused on creating and managing sound advertising campaigns through the medium of radio. You can reach Mark at Mark@TheRadioAgency.com.