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Media Buying Archives | The Radio Agency | www.radiodirect.com

Media Buying

September 20, 2018

WHY RADIO RATINGS ARE ESSENTIAL TO PLACING SMART RADIO BUYS

You wouldn’t buy a new car without reviewing the specs to learn how well it will perform.  Nor would you try to match a shirt-and-tie combination […]
March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
September 23, 2014

Local Market Radio –BIG Picture Planning

  Planning a radio buy in local markets should be easy, right? Buy the top-ranked stations and call it a day. What if you’re not McDonald’s […]
June 18, 2013

All About Arbitron

When it comes to AM/FM radio – where 92% of all Americans tune in every week – Arbitron Radio Ratings have been the “be all, end […]