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Client FAQ Series Archives | The Radio Agency | www.radiodirect.com

Client FAQ Series

April 10, 2019

What is Radio?

It used to be, our agency’s name was spot on.  THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
May 17, 2016
PPM

WHERE DO RADIO RATINGS COME FROM?

Most people think that their listening habits determine which radio stations are the most popular.  They’re partially correct. The real “ears” of audience measurement in 48 […]
August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle.  Right?  […]