Client FAQ Series

October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
May 17, 2016
PPM

WHERE DO RADIO RATINGS COME FROM?

Most people think that their listening habits determine which radio stations are the most popular.  They’re partially correct. The real “ears” of audience measurement in 48 […]
August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle.  Right?  […]