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February 26, 2013
Published by lisa sable at February 26, 2013
Every time I set up a first time DR radio test with a new client, our ultimate goal is to identify those radio stations and properties […]
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February 19, 2013
Published by Mark Lipsky at February 19, 2013
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
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December 18, 2012
Published by drew kondylas at December 18, 2012
When we’ve written about social media on this blog before, it’s typically been through the lens of “how to use it most effectively” and not one […]
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