Ian Cohen, Author at The Radio Agency

July 8, 2014

Published by Ian Cohen at July 8, 2014

Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising: Branding and Direct Response (DR). And as we all know, Branding makes its appeal on […]

May 28, 2014

Published by Ian Cohen at May 28, 2014

Official _____ of Summer

Now that we’re past the “Unofficial Kick Off of Summer” I think it’s safe for those of us on the East Coast to say goodbye to […]

October 8, 2013

Published by Ian Cohen at October 8, 2013

Recipe for a Commercial

I’m not one for analogies usually. But…I find a lot of similarities between cooking and making a radio commercial. (I dabble in the kitchen a bit […]

August 20, 2013

Published by Ian Cohen at August 20, 2013

The Right Questions

One of my favorite (and least favorite) questions is “How do we start?” It’s a favorite because it should be an easy one to handle. Right? […]

May 7, 2013

Published by Ian Cohen at May 7, 2013

Would You Like A Side Of Branding With That?

There’s no denying it. We live in an instant gratification, results driven, I-want-it-now, what-have-you-done-for-me-lately world. For proof, just look at all the TV shows that were […]

January 22, 2013

Published by Ian Cohen at January 22, 2013

Making Good

There are a LOT of things I just can’t wrap my mind around. String theory. The vastness of space. Reality TV One thing I’ll never understand […]

December 11, 2012

Published by Ian Cohen at December 11, 2012

Radio Commercials: Grab ‘Em Upfront

Greetings and salutations. Since this is the time of year lists gets published and people take a look back at the year that was, I thought […]