The Radio Agency

October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
July 31, 2018

WHERE MILLENNIALS DISCOVER NEW MUSIC

Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
December 6, 2016

Rock Is On A Roll: Alternative Goes Mainstream

No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]
July 26, 2016

Are Podcasts The Future of Radio Advertising?

If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts.  Topics run the gamut from A […]
October 26, 2015

10 RULES OF SPORTS RADIO ADVERTISING

Sports fans are among radio’s most passionate and responsive listeners.  They live-and-die with every play and then talk about it, around-the-clock, until the next game.  Here’s […]
March 17, 2015

SPRING INTO RADIO ADVERTISING

With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
February 10, 2015

FINDING YOUR DIGITAL MUSIC SOUL MATE

Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen […]