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September 21, 2023
Back in the 1980s, radio advertisers turned somersaults when qualitative research helped them find radio stations that were 6% more likely than the competition to reach college graduates. Today, such a broad statistic is laughable, as third-party data now makes it possible to deliver an audio ad to (for example) Women 35-44 who are employed part-time, have a child aged 11-15 in their houseold, and have been to a Dairy Queen location in the past 90 days.
September 21, 2023
For startups looking to kickstart their brand awareness and credibility, podcasts offer a unique and effective platform to reach and engage with their target audience. Here’s why:
October 3, 2018
It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
July 31, 2018
Almost two years ago, Forbes published an article declaring that millennials are no longer interested in radio. One year later, Quartz released an article stating the […]
September 26, 2017
With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio. But iHeart […]
May 9, 2017
First and foremost, you deserve an agency that gets to know you and your business before coming to you with ideas on the best way […]
December 6, 2016
No longer a 90’s teen trend, Alternative Rock radio is becoming a fixture on radio dials nationwide. In a five-year study conducted by Nielsen, ratings for […]
July 26, 2016
If you have a marketing message to deliver to a specific audience, you should seriously consider the potential of podcasts. Topics run the gamut from A […]
October 26, 2015
Sports fans are among radio’s most passionate and responsive listeners. They live-and-die with every play and then talk about it, around-the-clock, until the next game. Here’s […]