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March 17, 2015
With the roses long since wilted in their Valentine’s vases and the last few unpopular pieces of chocolate eaten (was that a macadamia?), it is time, […]
February 10, 2015
Are you tired of listening to the same old CDs you found shoved under the seat in your car? Ready for some new music to listen […]
February 3, 2015
You, like most Americans, are now a digital creature of habit. Your online behavior is becoming as habitual as brushing your teeth [let’s all hope]. But […]
January 6, 2015
In this time of tremendous competition and inherent consumer savvy [they know when they are being sold to], what is one of the most important challenges […]
December 9, 2014
We love a good countdown. A NASA rocket launch. New Year’s Eve at 11:59PM. And, on radio, where the countdown has a special place of its own. […]
November 18, 2014
Every year, typically around mid-November, something happens. Radio Stations across the county flip their everyday format to Christmas radio. Why do they do this? To spread […]
October 14, 2014
You’ve carefully crafted your marketing plan. You’ve diligently planned and placed your media buy to support your objectives. Radio is an integral part of your mix. […]
September 16, 2014
Before joining the great team of passionate pros here at The Radio Agency, I most recently worked in local radio sales. It was a very forward-looking […]
July 22, 2014
The way in which people consume music is ever-evolving. Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes. Along came the 1980s and […]