The Radio Agency

April 29, 2014

Radio Promotion Gone Wrong

A Canadian radio station is receiving major backlash over a controversial self-promotion.  AMP Radio in Calgary ran a promotion called “Bank it or Burn it” which […]
November 5, 2013

Another Streaming Music Service? Count YouTube In!

Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013.  The service is expected to […]
October 11, 2012

Radio Advertising—There’s Always a Right Time For It

Timing is everything or so they say. That applies to more than just the way you tell a joke or what time of day you water […]
August 28, 2012

Use Radio To Get Results

Radio advertising offers an affordable way to get your message out, loud and clear! A great media plan can achieve your desired results. Long-term promotion is […]
July 12, 2012

Cash Is King

Cash in advance (CIA) is a common practice of asking a client to prepay for their media. It can provide the Media Department an opportunity to […]
June 26, 2012

Radio Everywhere

This morning I was asked, “How do you and your friends listen to radio?” It was a thought-provoking question. I operate on autopilot while listening to […]