Mark Lipsky

August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
June 25, 2019

What Does A Radio Advertising Campaign Cost?

Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
June 4, 2019

Radio’s Top Talkers for 2019

May 10, 2019

25 Creative Radio Copy Ideas

In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
November 20, 2018

INGRAHAM’S DEPARTURE FROM AM/FM SHOWS RADIO’S STRENGTH

September 20, 2018

WHY RADIO RATINGS ARE ESSENTIAL TO PLACING SMART RADIO BUYS

You wouldn’t buy a new car without reviewing the specs to learn how well it will perform.  Nor would you try to match a shirt-and-tie combination […]
August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening.  According to a new Edison Research survey: […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts