Mark Lipsky

June 4, 2019

Radio’s Top Talkers for 2019

May 10, 2019

25 Creative Radio Copy Ideas

In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
November 20, 2018

INGRAHAM’S DEPARTURE FROM AM/FM SHOWS RADIO’S STRENGTH

September 20, 2018

WHY RADIO RATINGS ARE ESSENTIAL TO PLACING SMART RADIO BUYS

You wouldn’t buy a new car without reviewing the specs to learn how well it will perform.  Nor would you try to match a shirt-and-tie combination […]
August 14, 2018

YOUR AMAZINGLY SIMPLE GUIDE TO PODCASTS

While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening.  According to a new Edison Research survey: […]
June 26, 2018

Direct Response Radio – Do’s and Don’ts

May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]