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November 21, 2016
You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
August 9, 2016
When my partners and I formed a national, “radio only” advertising agency in 1993, I was offered polite words of encouragement and a couple of invitations […]
May 17, 2016
Most people think that their listening habits determine which radio stations are the most popular. They’re partially correct. The real “ears” of audience measurement in 48 […]
March 29, 2016
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
March 15, 2016
According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
January 12, 2016
My daughter Kirsten was doing homework accompanied by her cell phone. But instead of listening to music, she was listening to audio of some guy voicing […]
September 1, 2015
I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]
August 4, 2015
The man who redefined late night radio might once again change the way AM/FM radio stations receive programming – this time, from the Internet. Art Bell […]