Mark Lipsky

December 29, 2016

Do Football Fans Fade as the Season Ends?

It’s been a tough year to be a Philadelphia Eagles’ fan.  A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]
November 21, 2016

Speech Coaching

You’ve probably seen the latest Burger King TV ad where two twenty-somethings sit side by side eating pancakes. He asks, “What would you do for three […]
May 17, 2016
PPM

WHERE DO RADIO RATINGS COME FROM?

Most people think that their listening habits determine which radio stations are the most popular.  They’re partially correct. The real “ears” of audience measurement in 48 […]
April 19, 2016

Who ARE YOU?   (it Depends whom you ask.)

These are two WordClouds from YouGov depicting how Democratic (blue) primary voters and Republican (red) primary voters would describe Hillary Clinton in one word.  Same woman, […]
March 29, 2016

Radio Listeners: I Command You

One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA.  A strong CTA […]
March 15, 2016

MEN CHANGE CHANNELS AT 33

According to Spotify research, 33 is the magical age when men shift from listening primarily to new music on the radio to embracing the music of […]
January 12, 2016

HOW VIDEO GAMES CAN SAVE TALK RADIO

My daughter Kirsten was doing homework accompanied by her cell phone.  But instead of listening to music, she was listening to audio of some guy voicing […]
September 1, 2015

WHY I SECOND-GUESS MYSELF FOUR TIMES

I recently calculated that I’ve written over 3,000 radio commercials over the course my career in radio advertising. So why do I hire four writers – […]