Mark Lipsky

January 31, 2012

50 Ways To Write A Radio Commercial

Just for fun, I decided to list all of the different ways to write a radio commercial.  Straight Read.  DJ Endorsement.  Single testimonial.  Talking animals.  Letting […]
January 10, 2012

Jamming With Jim Cramer

I’ve had the good fortune to direct some inspiring celebrity talent throughout my career, from plucky pitchmen like Fran Tarkenton and Richard Simmons to accomplished actors […]
February 7, 2011

2011 at The Radio Agency

We’ve always loved being a “radio only” advertising and promotions agency. Now, in 2011 as The Radio Agency, the proliferation of new technology makes this a remarkable time to be in radio.