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June 25, 2019
Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
May 10, 2019
In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
April 10, 2019
It used to be, our agency’s name was spot on. THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
December 18, 2018
The numbers are astounding. In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide. The 2018 […]
October 3, 2018
It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]
September 20, 2018
You wouldn’t buy a new car without reviewing the specs to learn how well it will perform. Nor would you try to match a shirt-and-tie combination […]
August 14, 2018
While tens of millions of podcasts are being downloaded every week, most Americans have yet to even start listening. According to a new Edison Research survey: […]