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Blog

August 26, 2019

Radio Readies for a New Boomer Format

Veteran radio programmer John Sebastian is launching a new radio format called “The Wow Factor,” targeting the 55-72 Baby Boomer demo.  Will stations carry it?  Will […]
July 21, 2019

Murdering Your Radio Campaign

Police detectives know that all deaths fall into one of four categories: Homicide, Suicide, Accidental and Natural Causes.  In radio advertising, the reasons behind a radio […]
June 25, 2019

What Does A Radio Advertising Campaign Cost?

Every good marketer knows you need a clear target – and specific, measurable goals – to craft an effective advertising message and manage an accountable media […]
June 4, 2019

Radio’s Top Talkers for 2019

May 10, 2019

25 Creative Radio Copy Ideas

In recent years, we’ve run fresh variations of our “24 Creative Radio Copy Ideas” blog to suggest clever and offbeat ways to get your brand noticed […]
April 10, 2019

What is Radio?

It used to be, our agency’s name was spot on.  THE RADIO AGENCY described who we are and, for the most part, what we do. But, […]
December 18, 2018

Your Guide To Podcast Advertising

The numbers are astounding.  In October 2018, Americans downloaded or streamed over 550 million podcasts, accounting for roughly 80% of all podcast listening worldwide.  The 2018 […]
November 20, 2018

INGRAHAM’S DEPARTURE FROM AM/FM SHOWS RADIO’S STRENGTH

October 3, 2018

WHAT DOES A RADIO AD COST?

It’s typically the first, and one of the most common questions our agency is asked: “How much does a radio ad cost?” The simple fact is […]