Barbra Tabnick

November 20, 2012

Last Minute Holiday Spending On Radio

Giving, giving and more giving.  That’s what the next four weeks is all about.  So, listen up brands with leftover advertising dollars. No, it’s not too […]
October 1, 2012

Radio Advertising for Men Who Shop

Most people think it’s strange that my husband Dan has more hair and face products than I do.  Or that his sneaker collection far exceeds mine […]
September 13, 2012

Just Do It!

I know the Olympics are long over and in today’s world, are considered yesterday’s news.  When I reflect back, I remember the memorable performances by Gabby […]
July 31, 2012

Thinking Outside the Sweet Spot

I just moved my son into his first post-college apartment in Manhattan’s East Village.   He shares it with two other freshly-minted college grads.  The rent is […]
June 14, 2012

Womenomics

Let’s face it – women drive the economy.  I’ve read that women are responsible for up to 85% of all brand purchases made in the United […]
May 2, 2012

If I Only Had a Crystal Ball

Last summer, an anonymous New Jersey inventor sold the crystal ball used in the movie classic, “The Wizard of Oz,” at a Hollywood auction for $126,500.  […]
March 1, 2012

Technology Is Not Just For Kids

Thanks to technology, radio is more portable than ever and can be accessed over the air, via Satellite, online, and via a mobile device such as […]
February 7, 2012

Converting Clickers to Customers via Mobile

It was recently announced that Apple is the most valuable company in the world, even bigger than ExxonMobil, in part, because it sold more than 411,000 […]
January 17, 2012

GENERATIONAL INSIGHT TO GENERATE RESULTS

At a recent client lunch, an interesting conversation regarding differences in generational behavior arose between two 30-something male marketing executives.  Generationally, both guys were Gen Xers […]