Barbra Tabnick

December 6, 2011

Feeling the Power of Radio

A study released this month by Ipsos OTX MediaCT illustrates the positive impact radio has across all stages of the sales cycle.  Comparing a group of […]
November 8, 2011

Radio’s Halo Effect

Why do so many companies silo their marketing efforts, maintaining separate departments for online and traditional marketing?  Quite often, the online marketing department has no idea […]
October 7, 2011

Radio – More Relevant Than Ever

One-to-one engagement is today’s mantra!  Build your fan base and engage them.  Make it personal.  Hasn’t radio been doing this for decades?  Of course!  As a […]
September 13, 2011

Marketing to Millennials

Millennials (those born between 1982 – 1993) are smart consumers.  Boy do I know.  I’ve raised two.  Fortunately, I’m smart enough to know not to surprise either […]
July 25, 2011

Localize Your Local Marketing

The United States of America is a BIG county with lots of cultural diversity.  Just ask a small town mid-westerner how he feels upon arriving in […]
June 2, 2011

Client FAQ’s: Making Your Budget Work on Radio

There are so many more options today to consider when planning a radio campaign than ever before. From terrestrial AM and FM radio to Satellite, Streaming, Personalized Radio Services and Podcasts, there’s a variety of options to fit almost every budget.
April 18, 2011

It Takes One to Know One: Reaching Boomers

With Boomers, it’s not about age. It’s about lifestyle. And, our lifestyles are not linear. Boomers are moving in and out of life stages -- getting divorced, remarried, going back to school and certainly not retiring, partly due to their state of mind and in part because of the new economic reality. We are empty-nesters, step-parents, grandparents and caregivers. With each new life stage, there are countless opportunities to market new products and services.