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January 2012 | The Radio Agency | www.radiodirect.com

January

January 31, 2012

50 Ways To Write A Radio Commercial

Just for fun, I decided to list all of the different ways to write a radio commercial.  Straight Read.  DJ Endorsement.  Single testimonial.  Talking animals.  Letting […]
January 26, 2012

The Future Is In The Clouds: Digital Radio Platforms, 2012 Edition

Cloudy with a chance of meatballs….no wait; cloudy with a chance of MUSIC. That’s it. Apparently, 2012 is the year for cloud-based streaming of music. We […]
January 24, 2012

Can Traditional Radio and Pandora Live Together in Harmony?

Traditional radio has long been a strong force for direct response advertising.  Now, Pandora and others like it are changing the way we listen to music. […]
January 19, 2012

PPM Benchmarks Study Revealed!

Back in another career lifetime, I vividly remember having to present the results of a research study I had commissioned to the very daunting CEO of […]
January 17, 2012

GENERATIONAL INSIGHT TO GENERATE RESULTS

At a recent client lunch, an interesting conversation regarding differences in generational behavior arose between two 30-something male marketing executives.  Generationally, both guys were Gen Xers […]
January 12, 2012

Radio: The Social Media

  (cue up Also Sprach Zarathustra) Since the dawn of man, one form of advertising has reigned supreme.  Word of mouth. Fast forward to 2012 and […]
January 10, 2012

Jamming With Jim Cramer

I’ve had the good fortune to direct some inspiring celebrity talent throughout my career, from plucky pitchmen like Fran Tarkenton and Richard Simmons to accomplished actors […]
January 4, 2012

Triton Digital

Triton Digital is the leading digital service provider to traditional and online radio.  You may not know their name, but chances are you’ve listened to programming […]