So - what is the magic number for an effective, direct response radio test? $50,000 to $100,000, minimum, over a four-to-six-week period. If you can commit a larger number to a longer test, that increases the odds for success by giving you time to prove what you've learned in the first six weeks and then optimizing the campaign into profitability.
The legislature has been considering cutting the budget for Public Broadcasting. The loss of NPR funding would mean several things. Radio stations in rural areas, it seems, would be affected the most, other than me of course. I kid, I kid. I would simply lose some of my favorite programming.
With Boomers, it’s not about age. It’s about lifestyle. And, our lifestyles are not linear. Boomers are moving in and out of life stages -- getting divorced, remarried, going back to school and certainly not retiring, partly due to their state of mind and in part because of the new economic reality. We are empty-nesters, step-parents, grandparents and caregivers. With each new life stage, there are countless opportunities to market new products and services.
By no means is this a list of the top people/shows to follow on Twitter. There were no studies planned. No scientific method was utilized. In fact, I didn’t even pay attention to the number of followers or tweets any of these had. It’s merely a list of interesting twitter accounts that span the radio industry. Don’t get mad if someone you follow doesn’t appear here. Just suggest them in the Comments section.
That’s what is nice about this, I have eclectic music taste and I like to listen to a variety of music through out the day. No terrestrial station has all the music I want to listen to. It was fun to program stations that had a little bit of everything.
Let’s start with the numbers. Pandora just recently crossed the 90 Million mark for registered users. They're adding 150,000 to 160,000 more every day. At that "million a week" pace, they'll cross the 100 Million mark by summer.