When my partners and I formed a national, “radio only” advertising agency in 1993, I …
Radio Advertising Agency - The Radio Agency
For over 20 years, The Radio Agency has helped marketers and ad agency partners use the assets of radio to create and manage successful advertising campaigns.
A singular focus on radio advertising sets us apart from every other advertising agency in America.
Tell us your goals and challenges. Our team of experts will show you how to make this marketing medium work by YOUR definition of success. AM/FM. Satellite. Streaming. Podcasts. These diverse platforms allow you to laser-target your marketing message using all the tools and tactics of branding and direct response advertising. We've helped national brands and direct marketers boost sales and drive web traffic through powerful brand-building and direct response campaigns. We’ve helped startup companies carefully structure their first-time test campaigns so that every dollar spent yields information we can use to optimize your marketing campaign and boost profitability each quarter. We treat every dollar as if it were our own, knowing that if we fail to achieve “success” as you define it for your company, the campaign will not continue.
Our creative team has written thousands of radio commercials for hundreds of companies. We work with a pool of a dozen professional copywriters, handpicked for each assignment based on the compatibility of their style to the audience your company is targeting. And we work with hundreds of professional voice talents globally, so that the “voice of your brand” is a perfect match to convey the image you wish the public to associate with your brand..
In our very first conversation together, we'll ask direct questions to help us determine whether or not radio and radio advertising is a good fit for you. If it is, our advertising agency will devote its full resources to crafting the most impactful radio advertising message and placing your radio commercial on the radio stations, channels and networks most likely to get the results you need to call your radio advertising campaign a success.
Then, we'll scale your radio advertising campaign as big – and as fast – as your appetite for growth allows. Advertising agencies everywhere claim to be “radio agencies.” But the fact is an average agency places just 6%-7% of its advertising on radio. That means over 90% of its attention is focused elsewhere. Our agency places 100% of its billings on radio. By definition, no other marketing company or ad agency can claim a higher percentage of its focus and media billings in the medium.
We're passionate about radio, branding on radio and direct response radio advertising. It's all we do here at The Radio Agency.
We’ll explain what radio ads cost, how we research the cost prior to negotiation, and then deliver value well in excess of what the typical buyer delivers in the marketplace. We're passionate about RADIO – the creative medium, the advertising marketplace and the many ways its assets can be configured to customize a successful campaign for advertisers of virtually every category and size. Let’s start the conversation to determine if – and how – Sound Advertising can generate success for your brand.
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