Blog

June 26, 2018

Direct Response Radio – Do’s and Don’ts

June 11, 2018

Conservative Talk Dominates Talkers Magazine’s “Heavy Hundred” for 2018

May 14, 2018

24 Creative Radio Copy Ideas

Boring radio commercials are the unfortunate result of lazy copywriters who pound out scripts instead of seeking exciting vantage points from which to tell their story. […]
September 26, 2017

Advertising on iHeartMedia

With ownership of 850 radio stations serving 150 of America’s 272 radio markets, iHeartMedia is the largest radio station group owner in AM/FM radio.  But iHeart […]
August 29, 2017

Advertising on Howard Stern

Politics aside, there is no radio personality more polarizing than Howard Stern.  Most listeners either consider him a comedic genius and broadcasting iconoclast – or a […]
May 30, 2017

2017 “Heavy Hundred” Talkers: The More Things Change, The More They Stay The Same…

Talkers Magazine, the radio industry’s information source for Talk Radio, has released its “Heavy Hundred” talk personalities list for 2017 this week, and to call the […]
March 27, 2017

The Advertising Joys of Radio Everywhere

Not too long ago, business publications and industry trades warned of the death of radio, destined to be buried by music videos, online games and the […]
December 29, 2016

Do Football Fans Fade as the Season Ends?

It’s been a tough year to be a Philadelphia Eagles’ fan.  A 3-0 start with a rookie quarterback fizzled as the team went 2-8 in its […]