Digital Downloads Down; Streaming Music Soars

The way in which people consume music is ever-evolving.  Personal ownership started with vinyl records, then transitioned to 8-tracks and cassettes.  Along came the 1980s and with it came CDs.  In the early 2000s, digital downloading emerged as the simplest way for people to listen to their favorite artists.   Continue reading

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The Wrong X-Ray

Imagine you broke your leg.  Ouch.  And now you’re in the emergency room where the doctor shows you X-rays of patients he’s recently worked on with broken hands and fractured hips.  You’d probably hobble off to see the next doctor. Continue reading

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Blending Music And Sound In A Radio Commercial

As we all know, there are generally two types of advertising:  Branding and Direct Response (DR).   And as we all know, Branding makes its appeal on an emotional level – How does brand X make you feel – and DR is an action – Call NOW to get X FREE for 30 days! Continue reading

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How to Best Utilize Radio in your Media Campaigns

Nielsen, in conjunction with CBS TV and radio properties, recently released a large scale, five market study, melding their Radio and TV People Meter Data. The bottom line of the study is that the combination of radio and television reached between 84-93% of Adults 25-54 in a seven day period. Continue reading

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Radio Idea Starters

Ever get writer’s block?  Good, that means you’re trying.  The next time you’re stumped to find a new spin on an old idea, go crazy.  Try writing about your brand from the perspective of an animal, an inanimate object, or an historical figure.  Aside from the creative twist on copy, you’ll have the built-in element of audience engagement, as listeners satisfy their curiosity over how a kangaroo, a toothbrush or Christopher Columbus might choose to market your brand. Continue reading

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