The Radio Agency is a team of dedicated advertising specialists who love and leverage the medium of sound. When we started in 1993, that meant AM and FM, with commercials, sponsorships, live talent reads and promotions.
Today, the spectrum of Sound Advertising includes satellite, digital streaming and podcasts. It’s our job to stay on top of all the options and recommend the best ones to each individual client, brand and opportunity.
We obsess over the numbers, working with pure Direct Response marketers who focus on achieving specific performance metrics.
We paint glorious pictures with sound, working with Branding advertisers who need to change or cement public perception.
But there’s been a subtle shift these past 20 years. Branding advertisers now demand accountability and performance from their advertising. Direct Response marketers wish to put a face on their brand so the public perceives their apples as having more value than the next guy’s apples.
We call this hybrid shift DIRECT BRAND MARKETING.
“Feel this way about our product or service.
And now, take this action.”
It’s an inclusive shift in messaging and mission that stays true to the brand while honoring the need to generate new customers and sales.
The Radio Agency’s 100% focus on the medium of sound positions us perfectly to take your brand to market on radio. We guide you through the myriad of alluring options to market your brand successfully.
What is your best offer? Which creative approach will resonate and inspire response? Are you better off advertising locally or will you get greater efficiencies from national placement? You need a plan that’s not just efficient, but effective.
That’s all we do at The Radio Agency. Let’s talk. And do some great things together.