Still it seems more common to social media gadgets associated with brands on their digital platforms or on a homepage. Seeing social media promoted so prominently on a traditional media platform is smart and exciting.
Silly, I know, but what I didn’t know was that after the spots are produced, they are trafficked, or sent via email to stations. There will be more on this process later, you know, when I get out of the car.
Last Tuesday we brought you Part I of Vice President of Media Askin Emir’s discussion last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here is part two:
Vice President of Media Askin Emir spoke last September at the RAIN (Radio and Internet News) summit panel entitled ‘Monetizing Internet Radio I: From the Advertiser’s perspective.’ Here are some of the highlights of the discussion:
Radio – and all forms of audio entertainment – touch our lives daily in the most intimate of ways. From the clock radio that awakens us, to the music we listen to as we prepare our day, to the audio entertainment we consume on our daily commute to the online radio station that keeps us company at work, radio and audio are right there with us.
Promotions that run as a stand-alone marketing effort can be cost-effective for clients and can get the brand’s message heard. Traditional commercials can incorporate numerous product benefits and features into the messaging. Is one better than the other?