Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS […]
We live in a technological age filled with updates and downloads; an age where something “new” becomes “old” in a year or two. With Facebook, Pandora, […]
Every four years, buying radio advertising becomes an exercise in frustration and scarcity, as presidential, gubernatorial, congressional and senatorial candidates scoop up commercial inventory at rock-bottom rates, […]
I know the Olympics are long over and in today’s world, are considered yesterday’s news. When I reflect back, I remember the memorable performances by Gabby […]
Pandora has long ruled the roost for online music enjoyment…..but now Clear Channel has fully launched their iHeartRadio product, later than expected, but certainly showing […]
Recently I’ve become involved in many, many more conversations about marketing metrics, calculating ROI (return on investment) for radio, the best tools to track results, and […]
