February

February 18, 2014

Copy Smart or Break the Mold. Avoid Middle Ground Mediocrity.

I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014.  Not “bad” radio advertising, […]
February 11, 2014

Holiday Programming Disrupts Other Formats

The holiday season was most certainly a cheery one for formats such as Soft AC and Adult Contemporary stations, but not so much for some other […]
February 4, 2014

TRA Super Bowl Commercial Wrap Up

Like everyone else, we have opinions on the commercials aired during the Super Bowl.  And like everyone else, we’re not afraid to share ‘em.  So without […]