The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
You wouldn’t enter a clothing store, try on the ugliest hat and then wear it home. Nor would you enter a gourmet food shop, buy their worst-smelling cheese […]
The calendar might say May, but some of the best radio sponsorship opportunities have already been snatched up for the 2013 NFL and NCAA football seasons. […]
According to the latest Daily Media Consumption survey published by Temkin Group, Americans spend 18 hours daily watching TV, surfing the Internet, listening to the radio, […]
Let’s start with simple math. 243 million AM/FM listeners + 24 million SiriusXM subscribers + 103 million Internet radio listeners = 2many Americans. Obviously some of […]
Will AM/FM radio vanish from car dashboards anytime soon? A recent announcement to that effect whipped the broadcasting industry into a frenzy, raising concerns – and […]