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November 26, 2013
Published by Mark Lipsky at November 26, 2013
RADIO CAN DELIVER A NATIONAL CAMPAIGN FOR THE COST OF A LOCAL BUY. It’s no secret that radio delivers tremendous economies of scale when you jump […]
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November 19, 2013
Published by Mark Lipsky at November 19, 2013
Radio approaches 2014 with a new arsenal of marketing tools and tactics that make the medium a must-buy part of your media mix. Last week, we […]
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November 12, 2013
Published by Mark Lipsky at November 12, 2013
Twenty years after critics said MTV would kill radio and a decade after pundits predicted iPods would bury it, radio is enjoying a digital-driven renaissance. No […]
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October 29, 2013
Published by Mark Lipsky at October 29, 2013
A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]
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October 15, 2013
Published by Mark Lipsky at October 15, 2013
Slacker, Spotify and countless other services have tried, buzzing Pandora’s 800 lb. gorilla like pesky airplanes in the original King Kong movie. And still, Pandora has […]
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September 24, 2013
Published by Mark Lipsky at September 24, 2013
IN-GAME BROADCASTS ARE GREAT FOR BRANDING, LOUSY FOR DIRECT RESPONSE – Who wants to stop listening to the game to make a phone call for more […]
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August 6, 2013
Published by Mark Lipsky at August 6, 2013
Nearly three years after he disappeared, Art Bell will return to late night radio on September 16th, where full moons and a howling audience will surely […]
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July 16, 2013
Published by Mark Lipsky at July 16, 2013
There are few things more daunting than attempting to communicate in a foreign language. Case in point: Tourists who gesticulate wildly and raise their voices, hopeful […]
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June 25, 2013
Published by Mark Lipsky at June 25, 2013
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
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