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April 15, 2014
Published by Mark Lipsky at April 15, 2014
Think of all the times in a day you get distracted and lose your train of thought. The phone rings. A dog barks. A wafting scent […]
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March 25, 2014
Published by Mark Lipsky at March 25, 2014
New York City and Philadelphia? Great radio buys. Trenton, NJ? The worst. Radio stations from America’s Top 10 Radio markets typically dominate the listening landscape in […]
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March 18, 2014
Published by Mark Lipsky at March 18, 2014
It’s time to rethink radio demographics. Who’s valuable and who’s not. Back when I worked for a national radio group, “The Money Demo” was Adults 25-54 […]
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February 25, 2014
Published by Mark Lipsky at February 25, 2014
In recent months, we’ve become active fans of podcasting, mindful that Americans download over 100,000,000 podcasts every month. So, beyond recommending and placing podcast media buys […]
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February 18, 2014
Published by Mark Lipsky at February 18, 2014
I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]
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January 28, 2014
Published by Mark Lipsky at January 28, 2014
Some advertisers just can’t help themselves. It’s like being back in high school, obsessed with dating the hot guy or the hot girl just for the […]
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January 7, 2014
Published by Mark Lipsky at January 7, 2014
I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]
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December 10, 2013
Published by Mark Lipsky at December 10, 2013
RADIO CAN BE HELD ACCOUNTABLE FOR RESULTS. OK, this one takes a little work, but direct marketers are accustomed to passionately monitoring and measuring results to […]
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December 3, 2013
Published by Mark Lipsky at December 3, 2013
ONE BUY: MULTIPLE ADVERTISING MESSAGES For years, advertisers have been placing multi-station radio buys and then altering the message delivered on each station for maximum impact. […]
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