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February 19, 2013
Published by Mark Lipsky at February 19, 2013
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]
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January 15, 2013
Published by Mark Lipsky at January 15, 2013
Last week, I spent hours walking the endless exhibit space at the Consumer Electronics Show. For every WOW innovation there were a hundred yawners. Countless “Me, […]
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January 8, 2013
Published by Mark Lipsky at January 8, 2013
The late, verbal mastermind, George Carlin, became famous (and infamous) for his “Seven Dirty Words” you can’t say on radio or television. You know the words. […]
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December 6, 2012
Published by Mark Lipsky at December 6, 2012
The mood is understandably mixed at SiriusXM Radio. Third Quarter revenues are up 14% with 446,000 new subscribers pushing their paid subscriber base to a record […]
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November 15, 2012
Published by Mark Lipsky at November 15, 2012
With more than 59 million active weekly listeners, Pandora Internet Radio has staked its place as a sizable source of audio entertainment for American consumers. Based […]
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November 1, 2012
Published by Mark Lipsky at November 1, 2012
Those of us in marketing rely heavily on numbers to help us determine our best course of action. Entering November, the challenge is formulating clear pictures […]
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October 23, 2012
Published by Mark Lipsky at October 23, 2012
I got stranded in Cincinnati recently. A great, full-day meeting with our client, Cintas, ended with lightning storms grounding outbound air travelers (that’s me!) departing Cincinnati […]
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September 25, 2012
Published by Mark Lipsky at September 25, 2012
Mark Lipsky is the President and CEO of The Radio Agency. Please follow The Radio Agency’s Blog “Sounding Board” by subscribing to the email or RSS […]
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March 6, 2012
Published by Mark Lipsky at March 6, 2012
With great expectations, you launched your radio test. Everything seemed in place, yet you’re now staring at spreadsheets that make your eyes water, as you squint […]
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