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February 18, 2014
Published by Mark Lipsky at February 18, 2014
I wish I had a dime for every dollar’s worth of mediocre radio advertising that will pollute the air waves in 2014. Not “bad” radio advertising, […]
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January 7, 2014
Published by Mark Lipsky at January 7, 2014
I’ve always found it distracting, comical and a little bit sad when car dealers use their radio ads to tell me that “They’re the #1 (auto […]
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December 17, 2013
Published by Toni Anastasia at December 17, 2013
Mindshare; a media agency services provider, Neurensics; a neuromarketing company and a Dutch CHR-formatted radio station have just released a new study which details how commercial […]
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November 19, 2013
Published by Mark Lipsky at November 19, 2013
Radio approaches 2014 with a new arsenal of marketing tools and tactics that make the medium a must-buy part of your media mix. Last week, we […]
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November 5, 2013
Published by The Radio Agency at November 5, 2013
Although not officially confirmed, YouTube is expected to launch a music streaming service with videos included, by the end of 2013. The service is expected to […]
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October 29, 2013
Published by Mark Lipsky at October 29, 2013
A Seeking Alpha investment writer rocked my world this week by recommending that investors take a good, hard look at Entercom, the radio group owner with […]
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October 22, 2013
Published by Greg McGlone at October 22, 2013
In uncertain times, it’s important to have a solid advertising plan in place going into 2014. If you’re still trying to figure out where radio fits […]
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October 15, 2013
Published by Mark Lipsky at October 15, 2013
Slacker, Spotify and countless other services have tried, buzzing Pandora’s 800 lb. gorilla like pesky airplanes in the original King Kong movie. And still, Pandora has […]
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October 8, 2013
Published by Ian Cohen at October 8, 2013
I’m not one for analogies usually. But…I find a lot of similarities between cooking and making a radio commercial. (I dabble in the kitchen a bit […]
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