Streaming listenership continues to shift towards the mobile platform, and radio groups try to maneuver their ad space to follow. With smart phones taking over the […]
The Federal Trade Commission Act lays down the law to define what advertising can and cannot say. Above all, ads must be truthful and non-deceptive. Advertisers […]
Spend an hour listening to any News/Talk station and you’ll probably hear 20-30 commercial messages. Traditional 60- and 30-second ads. 10- and 15-second traffic, weather and […]
The Radio Agency was privileged to be one of several sources interviewed for last week’s CNN.com report on the past, present and future of music radio, […]
According to the latest Daily Media Consumption survey published by Temkin Group, Americans spend 18 hours daily watching TV, surfing the Internet, listening to the radio, […]
Will AM/FM radio vanish from car dashboards anytime soon? A recent announcement to that effect whipped the broadcasting industry into a frenzy, raising concerns – and […]
One of the most important elements in successful radio advertising is a powerful Call to Action, fondly known among acronomists as the CTA. A strong CTA […]